Copyhound
I noticed that Datadog's UX copy was inconsistent across components, products, and teams. Examples include button labels, error messages, and empty states with mixed capitalization, wrong tone, or awkward phrasing. Designers and engineers around the world contribute to it without a shared standard, which makes the product feel less polished, reducing clarity and trust.
Copy guidelines exist, but designers rarely read them before writing a label. Since final copy lives in code, engineers often end up making the last call on wording anyway. I built a rule set that runs inside the existing PR review workflow via the ChatGPT Codex Connector. When copy violates the guidelines, it flags the issue inline with the specific rule and a suggestion.
Every frontend PR at Datadog now gets an automated copy review before it ships!
Flagging a button label that violates copy guidelines, inline in the PR review