Logic Vision
Unqork enables enterprise teams to build software without code. Logic is its core primitive, yet the existing experience made it nearly impossible to understand, reuse, or scale. I led the end-to-end vision for a redesigned logic canvas: aligning stakeholders on the problem space and crafting a design framework that shaped the platform roadmap.
Building logic in Unqork was opaque, tedious, and impossible to maintain at scale.
Logic components were buried in a flat list with no visibility into relationships or execution flow. There was no way to reuse logic across modules, and little-to-no guardrails. The result was redundant, brittle logic that scaled poorly and eroded trust in the platform.
Research-driven exploration, then a deliberate pivot to high-level vision.
I facilitated cross-functional workshops to define the building blocks of logic, then interviewed users across experience levels to understand where the platform was breaking down. From there, I explored and tested various approaches to visualizing logic.
Some divergent explorations: swimlane, node diagram, and UI overlay
User testing made the direction clear: the diagram-based prototype was the clear winner.
Research themes that became the pillars of the vision
Midway through, I caught myself over-indexing on hi-fi details, when a teammate pushed me to step back to high-level themes. That shift turned out to be the right call: engineers could think about infrastructure tradeoffs without getting anchored to UI specifics, and stakeholders could react to concepts rather than pixels.
I took rough concept sketches to a collaborative session with engineers, where the team mapped out the capabilities needed for each idea:
A visual logic canvas built around reusability, progressive complexity, and AI assistance.
Each research theme mapped to a feature: reusability became a shared component library, the diagram view became the default canvas, and reducing jargon shaped an AI-assistance layer that reduces complexity without limiting what experts can do.
A design-led project that changed what the company built and how it collaborated.
The vision secured prioritization on the platform roadmap, which helped elevate the role of design. The engineering workshop model became a gold standard for cross-functional collaboration, with the VP of Engineering calling it "the best example of team collaboration I've ever seen at Unqork."